BCG Matrix of Microsoft Corporation • 1. Presenter Abdus Samad Sadi • Presentation on Boston Consulting Group (BCG) Approach • Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975, • High market share in a fast growing industry Windows 10 • Cash Cow • Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%. • Question mark • Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth • Dogs • Windows Vista Low Market Share High Growth Prospects • 1. Build: Increase investment in windows phone.

BCG Matrix is a four quadrants graphic representation of multiple segments, which can be analyze by means of Market share and Industry sales growth rate. Following are the categories of segments in BCG matrix; Cash cows, Dogs, Question mark and Stars. The company therefore realigned its activities. Using Coca Cola to Explain the Boston Consulting Group Matrix The BCG Matrix is a. COMPANY HISTORY Back to. Bcg_matrix_and_coca_cola10 - Using Coca Cola to. What is a 'BCG Growth Share Matrix' The Boston Consulting Group (BGC) growth share matrix is a planning tool that uses graphical representations of a company’s products and services in an effort to help the company.

Can push up it question marks to star and finally a cashcow. Switchgear protection and power systems sunil s rao pdf free download. Hold: Microsoft is not going to invest more in windows 7. So it will remain cashcow.

Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it. It will increase overall profitability make cashcow. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy.